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Requirements
Must-haves
- 3-5 years of community management, social media management, or similar role experience
- Experience developing and executing successful community engagement strategies
- Experience managing blogs and webinars
- Experience interacting with community groups like Reddit
- Experience driving engagement with products, not just views on social media
- Proficiency with community management tools and platforms
- Bachelor's Degree in Marketing, Communications, or equivalent
- Strong communication skills in both spoken and written English
Nice-to-haves
- Startup experience
- Experience with behavioral marketing strategy and execution
What you will work on
- Build and grow the company's community by fostering engagement, encouraging participation, and creating a space where enterprise lenders and loan officers find real day-to-day value
- Partner with leadership to develop high-quality, relevant content (e.g. articles, videos, webinars) that addresses real on-the-job customer challenges and promotes product adoption
- Develop and execute engagement strategies to increase active participation and drive adoption of community features among enterprise lenders and individual Loan Officers
- Plan and host in-person events, webinars, workshops, and live Q&A sessions to foster connection and knowledge sharing
- Identify and cultivate relationships with key influencers and advocates within the customer base to amplify community reach
- Collaborate with internal teams (e.g. Sales, Operations, Marketing, Product) and external agencies to build a playbook for successful community rollout and product adoption for new customers
- Monitor community activity and analyze user behavior to spot trends and surface feedback that improves user experience and content relevance
- Serve as the voice of the community, sharing insights with Product, Sales, Customer Success, and Training teams to ensure alignment on community initiatives
- Track and report on key metrics (e.g. NPS, CSAT, engagement rates, adoption) through recurring surveys and analytics platforms to measure impact and inform strategy
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