Required Certifications: Salesforce Platform App Builder; Salesforce Platform Developer I
Deep understanding of Salesforce Sales Cloud and GTM processes in B2B or PLG SaaS environments
Experience with GTM integration, orchestrating data flow between Salesforce, HubSpot, and at least one other middleware or automation tool (Zapier, Make, etc)
Experience with HubSpot (Marketing)
Experience with integration tools like Zapier
Experience with Salesforce, Salesforce Flow, and Salesforce Sales Cloud
Familiarity with CRM systems, data models, APIs, and SQL
Ability to design and deliver scalable GTM systems and automation workflows
Deep knowledge of Salesforce declarative tools and automation best practices
Strong communication skills in both spoken and written English
Nice-to-haves
Startup experience
Experience with Zora (Finance)
Experience with integration tools like Make
Experience with Gong, TurnZero and Guru
Certifications: Salesforce Data Architect; Salesforce Sharing and Visibility Architect
Experience with Apex
Experience with Clay, HubSpot, Gong, ChurnZero, Wrike, DocuSign, Zuora, Guru, Slack, Google Workspace
Experience with Make.com, Zapier, Xappex G-Connector
Bachelor’s Degree
What you will work on
Act as lead builder for go-to-market systems and solutions
Translate architectural direction into technical requirements and end-to-end GTM implementations
Refactor legacy systems and implement scalable automation to improve reliability
Go-to-Market Engineering & Delivery
Build and optimize complex Salesforce Flows and integrations within a multi-tool GTM ecosystem
Design and implement automated workflows across systems (Clay, Gong, HubSpot) to streamline customer journeys
Develop trigger-based logic combining fit, intent, and engagement signals for lead enrichment and prioritization
Map GTM processes, identify system gaps, and implement improvements for scalability and performance
Prioritize declarative configurations and use Apex only when necessary
Integration & Systems Connectivity
Design and manage integrations prioritizing native connections and leveraging APIs or middleware (Make.com, Zapier) when needed
Assess current system architecture and propose scalable technical solutions
Provide technical guidance on system capabilities, constraints, and trade-offs
Operations & Delivery Excellence
Execute sprint tasks and contribute to larger roadmap initiatives
Document requirements, manage UAT processes, support deployments, and validate releases
Collaborate with Finance, Marketing, Sales, and CX Ops to ensure system alignment across the lifecycle
Communicate technical updates clearly to non-technical stakeholders
Tech Stack & Tools
Core: Salesforce, Clay, HubSpot, Gong, ChurnZero, Wrike, DocuSign, Zuora, Guru, Slack, and Google Workspace
Integration: Make.com, Zapier, Xappex G-Connector
About Strider
Strider connects LATAM professionals with remote jobs at top U.S. companies. No matter what your stack is, your dream job awaits you on Strider.